Title
It
should be a
concise, one-line
summary of what
the page is about.
Bear in mind that
users may not
reach your
document through
your homepage, but
directly using a
search engine or
link at another
site, so the title
should ideally be
self-sufficient.
If this is a
company website,
try to include the
name of your
company here also.
Keywords
Comma-separated
list of key words
for indexing your
document.
Some robots look
at keywords in
context, so it is
best to preserve
word order and
case, e.g. pizza,
Vancouver, British
Columbia rather
than british
vancouver columbia
pizza. Try to use
plurals for your
keywords, search
engines will
process both
singular and
plural form.
DO NOT REPEAT
KEYWORDS!
Description
The
description is
presented to the
user along with
the document's
title as the
result of a
search.
Many robots use
the first few
lines of text as a
description if the
Description tag is
not present. For
documents using
frames, it is
possible that
there is no such
text present. Try
to include your
company name or
website name here
also. Use keywords
in your
description.
This
tag names the
author or creator
of the page. This
is useful if a
searcher would
like to find more
pages created by
you.
Robots
<META NAME="ROBOTS"
CONTENT="ALL | NONE | NOINDEX | NOFOLLOW">
default = empty = "ALL"
"NONE" = "NOINDEX, NOFOLLOW"
The
filler is a comma
separated list of
terms:
ALL, NONE, INDEX,
NOINDEX, FOLLOW,
NOFOLLOW.
Discussion:
This tag is meant
to provide users
who cannot control
the robots.txt
file at their
sites. It provides
a last chance to
keep their content
out of search
services. It was
decided not to add
syntax to allow
robot specific
permissions within
the meta-tag.
INDEX
means that robots
are welcome to
include this page
in search
services.
FOLLOW
means that robots
are welcome to
follow links from
this page to find
other pages.
So
a value of "NOINDEX"
allows the
subsidiary links
to be explored,
even though the
page is not
indexed. A value
of "NOFOLLOW"
allows the page to
be indexed, but no
links from the
page are explored
(this may be
useful if the page
is a free entry
point into
pay-per-view
content, for
example. A value
of
"NONE"
tells the robot to
ignore the page.