There
is one important thing you need to know. Meta tags alone
does not give you a high ranking in the search engines
listings. What you need is to combine your meta tags,
titles and your content. You can have the best of
keywords in your tags but you will probably not get a
top listing as long as they are not present on your
page.
Most
of the major search engines index every word of your
page and compare them to your title META
description and META keywords. In fact some engines
probably don't use the META keywords anymore, so that is
why content is becoming even more important.
The
first step in web site promotion is to identify the
words people are most likely to use in a search for your
site. After identifying about 5 to 10 words, write them
up as your keywords and optimize the page using them.
From now on these are the words you should use in your
Title, META description, META keywords list, throughout
your page and the ALT tags when using images.
Keep
in mind that excessive repeating of META keywords could
be considered as spamming by some searchengines and you
might get penalized with a lower ranking for that
practice. You should also mix your keywords in different
combinations throughout the page and in your ALT tags
instead of using the same phrase over and over again.
Also remember to put your most important keywords as
close to the <BODY> tag as you can.
One
of the most important factors to achieve a high ranking
in the search engines is link
popularity. It's not only the number of links to
your web site that is important it's also the quality of
the links that are important.
SiteSubmitter
- Website and URL Submission
There
are four important keywords present in this link. Some
search engines will boost your ranking for keywords that
are present in links to your site. It is also important
that your keywords are present in internal links,
because some engines count them as well.
Another
important factor to consider is the use of misspelled
words: Misspelled words could boost your traffic because
many people are likely to misspell your keywords in a
search. In a search for a site submission service,
people could search for free search engine submisison,
sumit, subit, search engnies submisison, submition, add
ULR, saerchengines, etc. and end up at this page because
these words are present at the page and among the META
keywords.
